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Ambassadors
The Ambassador program originally started in 1992 as a courtesy patrol and slowly graduated into the Ambassador program of today, which includes 25 Ambassadors and a management/supervision team of five. The SID currently outsources to American Building Maintenance (ABM) a group of 25 Ambassadors and seven Comfort Station cleaners and attendants. The Ambassadors patrol the Boardwalk and other areas within the Tourism District and provide tourism assistance, restroom and public area inspections, crowd control support for special events, such as the Atlantic City Airshow, Miss America Pageant, Atlantic City Farmers Market, Boardwalk Hall concerts and Atlantic City beach concerts.
The Ambassadors, who patrol the city by foot, bicycle and specialized utility patrol vehicles with each Ambassador being designated to specific areas, duties also are to provide additional eyes and ears for the SID General Maintenance team, Atlantic City Police Department, support efforts for code enforcement, recognize public area hazards, and send daily operational reports to the SID management team to further the CRDA’s mission to keep the city “clean and safe.” As new tasks arise, the team is trained to tackle each task with professionalism and a smi