In accordance with the N.J.S.A. 5:12-219e, the CRDA is required to adopt a Tourism District master plan to further the development of an economically viable and sustainable Tourism District. The Tourism District Master Plan offers a strategic framework for near-term, mid-term and long-term project and policy initiatives that will enhance the visitor experience stimulate private investment and improve the financial stability of Atlantic City. Atlantic City’s stakeholders — its residents, property owners, casino industry, businesses, investors, visitors, workers, City representatives and elected officials, developed the plan, with extensive participation.
The Master Plan seeks to reinvigorate the Atlantic City experience by enhancing the Boardwalk, beach and nearby streets through extensive entertainment and event programming; creating an improved street-level experience on major thoroughfares; offering new and dynamic retail offerings, and increasing cleanliness and safety. The plan offers strategies for the formation of inspired districts, contemporary entertainment and enthralling attractions that activate and energize the entire Tourism District.