Visit Atlantic City Partners with Herb Gillen Airshows to Host the Visit Atlantic City Soar & Shore Festival

ATLANTIC CITY, NJ (March 19, 2025) – Today, Visit Atlantic City and Herb Gillen Airshows have announced the return of the popular airshow to the shores of New Jersey, with the Visit Atlantic City Soar & Shore Festival set to take place Tuesday, July 15 and Wednesday, July 16. This free event will welcome visitors from near and far as they witness some of the most fascinating feats that can be performed in the sky.

“The airshow has always been an incredibly popular event in Atlantic City, and we are excited to be able to partner with Herb Gillen Airshows to bring back this experience for our locals and visitors alike,” said Gary Musich, President and CEO of Visit Atlantic City.

“The Airshow is important for our casinos, businesses, and for our tourism and hospitality industry as a whole, and the Small administration has always offered our support to do what needs to be done to make sure this event lives on,” said City of Atlantic City Mayor Marty Small, Sr. “Kudos to Visit Atlantic City, the CRDA, the Greater AC Chamber and everyone involved in bringing this event back to the Great City of Atlantic City this summer.

“We are thrilled to share with Atlantic City the incredible jaw-dropping, heart-pounding excitement that only an air show can deliver,” said Herb Gillen, president of Herb Gillen Airshows and producers of the event. “The Visit Atlantic City Soar & Shore Festival promises to be an entertainment spectacle that must be seen to be believed. From families to devout aviation enthusiasts, this show will have something for everyone.”

Visit Atlantic City is actively reimagining events in an effort to continue bringing unique experiences to the iconic seaside destination. The brand has unified efforts with the Greater Atlantic City Chamber to bring a new and evolving concept of the Airshow.

More information on participants, activities and events will be announced in the coming months. For more information on where to go, stay and play in Atlantic City, visit visitatlanticcity.com.

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About Visit Atlantic City
Visit Atlantic City is a 501(c)(6) organization formed and funded as a public-private partnership by the Casino Reinvestment Development Authority (CRDA) to create economic development through leisure tourism, conventions, sporting events, film production and group tourism.

Atlantic City is a premier travel destination on the East Coast with the first Boardwalk to open in the United States. Attracting visitors with its diverse array of tourism offerings, Atlantic City is home to nine casino resorts, an eclectic culinary scene, vibrant history, thrilling entertainment and family-friendly adventures, making it the ultimate destination where celebrations live on and inspire visitors to create memory-making moments.

For complete Atlantic City tourism and convention information, visit visitatlanticcity.com. Follow us on Facebook, X, Instagram and LinkedIn.

About Herb Gillen Airshows
Headquartered in Columbus, Ohio, Herb Gillen Airshows produces, markets, and provides consulting for air shows across the U.S. They are a member of the International Council of Air Shows (ICAS) and are the recipients of more than 45 ICAS marketing awards. The company’s affiliated Herb Gillen Advertising has provided businesses and organizations advertising, marketing, and PR services since 2005.