Posted: Thursday, September 17, 2015 11:54 am | Updated: 6:10 pm, Thu Sep 17, 2015.
ATLANTIC CITY, N.J. (AP) — Caesars Entertainment is showing off a new $126 million conference center designed to help Atlantic City gain a bigger share of the business travel market.
The Harrah’s Waterfront Conference Center is part of a bid to help save the struggling gambling resort by making it less reliant on gambling.
Caesars senior vice president Michael Massari says the center, located in the city’s marina district, has the potential to change the Atlantic City market by giving corporate travelers from around the country a new reason to go there.
It hosted its first large conference Wednesday with an agricultural equipment group.
The center already has 140,000 room nights booked through 2019, with more than 90,000 set for the next 12 months.
Atlantic City currently has 1 percent of the northeast meetings market.