Elaine Zamansky, 609-449-7166, email@example.com
CRDA Approves Incentive Package for Entertainment Booking
(Atlantic City, NJ, September 16, 2014) – On the heels of successful summer events and entertainment including major beach concerts, the Atlantic City Airshow, A-list entertainers and the Miss America Pageant, the Casino Reinvestment Development Authority (CRDA) Board has approved an incentive package for Live Nation Entertainment, Inc., to book an increased number of signature events at Boardwalk Hall.
“We recognize that top entertainers and large events are key to bringing visitors to Atlantic City,” said Board Chairman James Kehoe. “We want to drive visitation and provide economic impact by offering more of these visitor opportunities throughout the year.”
CRDA will offer Live Nation a graduated incentive package for one year beginning April 2014, renewable for two additional one-year periods. The package will potentially give Live Nation a bonus of as much as $500,000 for booking 12 or more events during a contract year. The graduated incentives kick in when they have booked six or more events.
“Boardwalk Hall is a beautiful venue, and we want to make the best possible use of it,” said John Palmieri, executive director of the CRDA. “Atlantic City already is known as a great place for entertainment. We want to make it the best entertainment destination in the region.”
Live Nation is the premier talent booking agency in the country. Boardwalk Hall, operated by CRDA and managed by Global Spectrum, has been recognized by both Venues Today and Billboard magazines, as the top-grossing venue of its size. The arena holds up to 14,500 people.
The CRDA Board also announced work will now resume on the Pacific Avenue resurfacing project, and the unveiling of a First Responders Memorial at St. James Place and the Boardwalk will tentatively be held in October.
Board actions will take effect following the expiration of the Governor’s statutory review period.
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About the Casino Reinvestment Development Authority (CRDA) www.njcrda.com
The only agency of its kind nationwide, the CRDA has used Atlantic City casino reinvestments as a catalyst for meaningful, positive improvement in the lives of New Jersey residents statewide, investing over $2.1 billion in more than 400 projects statewide since 1984. Under the 2011 Tourism District Act, CRDA’s mission evolved from statewide projects to becoming the state’s key economic development agency for Atlantic City. CRDA responsibilities expanded to include Land Use Regulation, Clean and Safe initiatives, group and leisure tourism marketing, attracting and retaining conventions and meetings at the Atlantic CityConvention Center and Boardwalk Hall, and partnership with the Atlantic City Alliance to brand and market Atlantic City. CRDA is the first destination marketing organization in New Jersey to achieve prestigious Destination Marketing Accreditation by the Destination Marketing Association International.
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